Lara Oliveira | McLean, VA

(202) 320-1118 | laraolive@icloud.com

LinkedIn: http://linkedin.com/in/laraoliveira

Portfolio: https://laraolive-portfolio.com

Professional Summary

Dynamic Creative Director and Brand Architect with 10+ years of experience leading cross-functional teams and delivering award-winning campaigns for Fortune 500 clients. Expert in strategic planning, integrated communications, and large-scale rebrands across broadcast, digital, experiential, and print media. Proven ability to drive brand growth, mentor creative talent, and implement innovative solutions—including AI-driven approaches—to elevate brand presence and achieve business objectives.

Work Experience

Creative Director

Booz Allen Hamilton | McLean, VA | April 2018 - November 2025

Led and mentored teams of designers and copywriters, ensuring brand consistency across 20+ integrated campaigns.

Developed and executed brand strategies that enhanced market positioning for Fortune 500 clients in financial services, technology, healthcare, and government sectors.

Implemented AI-driven creative solutions, identifying new opportunities and competitive advantages for clients.

Directed large-scale rebrands, visual identity projects, and multi-channel campaigns (print, experiential, TV, digital).

Oversaw project management, from planning to execution, consistently meeting deadlines and deliverables.

Drove new business development, crafting compelling pitches and proposals that secured high-value client relationships.

Managed internal photography strategy and media libraries to ensure cohesive brand alignment.

Led UX strategy and execution for multiple websites, improving user engagement and experience.

Developed thoughtful and visually compelling pitch materials and guided to secure new client relationships.

Creative Manager / UX Designer

Booz Allen Hamilton | McLean, VA | April 2018 - October 2025

Managed Digital Asset Management (DAM) solutions and workflows, accelerating campaign launches and cross-team collaboration.

Applied advanced metadata, tagging, and version control strategies to optimize asset discoverability and brand guideline compliance.

Led and performed UX research, persona development, and interaction design for high stakes rebranding initiatives.

Associate Creative Director

GMMB | Washington, DC | 2015 - April 2018

Directed and motivated agency teams in the conception and execution of major rebranding efforts.

Developed integrated brand strategies and visual storytelling for Fortune 500 clients, resulting in improved brand recognition and engagement.

Managed high-value client accounts across healthcare, finance, technology, and non-profit sectors.

Oversaw photoshoots, commercial shoots, and the creation of visually compelling pitch materials.

Senior Art Director

Publicis Group | Washington, DC | 2011 – 2015

Led the development and implementation of brand identities and multi-channel campaigns.

Managed and scaled brand systems for optimal market positioning.

Executed design and animation projects, ensuring alignment with client specifications and brand guidelines.

Drove new business development through strategic pitches and proposals.

Art Director

Delivered creative direction and multi-channel communication initiatives for agencies and clients nationwide, including Lawrence & Schiller (Sioux Falls, SD), Discovery Communications Inc. (Bethesda, MD), and Foote, Cone & Belding (San Francisco, CA)

Created and prepared print, online, and collateral marketing materials that drove market-leading results.

Education

Master of Fine Arts | Multimedia Art

George Mason University - Fairfax, VA

Bachelor of Fine Arts | Communication Design

Art Center College of Design - CA

Technical Skills

Design & Creative Tools | Adobe Creative Cloud · Photoshop · XD, Illustrator · InDesign · After Effects · Premier Pro · Express · Firefly · Figma · Midjourney · Dall-E 2

Data & Analytics | Power BI · Google Analytics · Microsoft Excel

Asset Management & Workflow | Asset Bank · Adobe Workfront · Digital Asset Management (DAM) · Metadata Management · Asset Tagging · Version Control

Web & UX | CSS · Crazy Egg · UX Research · UX Persona Development

Photography & Video Production | Talent selection and management · vendor coordination · pre- and post-production · visual consistency · brand alignment

Certifications

Artificial Intelligence Enablement Certificate | Booz Allen Hamilton - 2023

UX Master Certificate | Nielsen Norman Group - 2022

Google Analytics Certification | Google - 2017